In June of 2018 an updated report on the economic impact of travel and tourism to Oregon was published for Travel Oregon by Dean Runyan and Associates. This study shows that

The Executive Summary is presented below.

Executive Summary
This report provides detailed statewide, regional and county travel impact
estimates for Oregon from 1992 to 2017. The report also provides
average spending and volume estimates for overnight visitors for most
counties. The estimates for 2017 are preliminary. Secondary impacts and
travel industry GDP are provided at the state level.

Travel Spending, Employment and earnings continue to expand
The Oregon travel industry continued to exhibit strong growth in 2017, as
all measures of travel activity were up over 2016.
· Spending. Total direct travel spending in Oregon was $11.8
billion in 2017. The annual increase from 2016 was 4.7 percent in
current dollars. In real, inflation-adjusted, dollars travel spending
increased by 3.2 percent. Visitor spending, excluding
transportation, increased by 3.6 percent in current dollars. This is
the eighth consecutive year of growth in travel spending following
the recession.
· Travel Activity. An estimated 28.8 million overnight visitors
traveled to Oregon destinations in 2017 (preliminary). This
represents a 1.0 percent increase over 2016. Since 2010,
overnight person-trips have increased by 2.2 percent per year.
Domestic visitor air arrivals to Oregon (4.0 million) increased by
5.5 percent for the year. Room demand, as measured by STR, Inc.,
increased by 1.3 percent for the year.[1]
· Employment. Total travel generated employment was 112,200 in
2017. This represents a 2.2 percent increase over 2016, the
seventh consecutive year of employment growth following the
steep decline from 2008 to 2010. Employment has increased by
3.2 percent per year since 2010.
· Secondary Impacts. The re-spending of travel-generated revenues
by businesses and employees generates additional impacts. In
2017, these secondary impacts were equivalent to 58,300 jobs
with earnings of $2.8 billion. Most of these jobs were in various
professional and business services.
· GDP. The Gross Domestic Product of the travel industry was $5.0
billion in 2017. Overall, the travel industry is one of the three largest
export-oriented industries in rural Oregon counties (the other two being
agriculture/food processing and logging/wood products).
1. The STR reports were prepared for the Oregon Tourism Commission

For the full report see: OREGON TRAVEL IMPACTS, 1992-2017 June 2018


Press Release
Madrid, Spain, 26 June 2018 PR No. 18049

World Tourism Organization and Globalia announce the first and largest worldwide competition for tourism startups


  • This pioneering initiative for the tourism sector reaches out to 164 countries to find startups aiming to transform tourism.
  • Whether tech-based or non-technological, early-stage or more mature, any startup with innovative ideas capable of revolutionizing the way we travel and enjoy tourism is welcome to participate.


The tourism sector has taken a giant step into the future. The World Tourism Organization (UNWTO), in partnership with Globalia, the leading tourism group in Spain and Latin America, announced the launch of the 1st UNWTO Tourism Startup Competition. It is the world’s first and largest initiative devoted to identifying new companies that will lead the transformation of the tourism sector. In order to find the best projects, the call for competitors will be launched in 164 countries.

The objective of the programme is to select the best solutions and the most disruptive projects. The search will focus on finding pioneering proposals for implementation of emerging and disruptive technologies, as well as on startups based on new business models, such as the circular economy. In this regard, one of the pillars of this competition is to give visibility to projects that are committed to enhancing sustainability in tourism.

The startup search process is as ambitious as it is complex: identifying the best projects in all corners of the planet. For this, UNWTO and Globalia have enlisted the innovation consultancy firm Barrabé, which boasts more than 20 years’ experience in the creation, connection and activation of entrepreneurship and innovation ecosystems.

To broaden the scope of the competition and to facilitate the registration of interested startups, the programme will be implemented through the digital platform YouNoodle, a leading Silicon Valley company in the startup evaluation space at the global level.

“Innovation and tourism investment are not ends in themselves; they are means to develop better tourism products, to improve the governance of tourism and to make the most of the proven sustainability of tourism, by creating jobs and generating opportunities,” said UNWTO Secretary-General Zurab Pololikashvili.

For his part, Globalia CEO Javier Hidalgo confirmed his company’s support for this new initiative emphasizing that “as a global tourism group, we want to offer the winners the opportunity to work with us and transform the sector together”.


Who can participate?

To participate in this global competition, startups must present business models that are related to at least one of four main areas:


  • The future of travel
  • The tourism experience
  • Environmental impact
  • Community development


Those interested in participating can find more information and submit their applications through the programme’s website at www.tourismstartups.orgApplications are open from 26 June to 3 September 2018. The projects will be evaluated according to five criteria: uniqueness and viability of the solution, potential impact, business model, scalability and team profile. A jury will evaluate the entries and select the best projects as semi-finalists to be announced in September 2018.

The winners of this competition will have the opportunity to be part of the leading companies in the tourism sector.

About UNWTO                                                                                                                                               

The World Tourism Organization (UNWTO), a United Nations specialized agency, is the leading international organization with the decisive and central role in promoting the development of responsible, sustainable and universally accessible tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know-how.


About Globalia                                                                                                                                             

Globalia is the number one tourism group in Ibero-America, with a turnover of over 3.57 billion euros in 2016. With a presence in more than 20 countries and 15,000 employees, Globalia Holding provides services to all sectors of the world of tourism. It comprises a number of independent companies that are leaders in their markets, including Air Europa (airline), Halcón Viajes (travel agencies), Travelplan (tour operator), Be Live (hotel chain) and Groundforce (airport handling).


Related links:




Contact for media:

UNWTO – Communications Department
+34 91 567 8100


Globalia – Communications Department

+34 91 540 16 82